Chifukwa chiyani Zara amatchuka kwambiri?

ZARA idakhazikitsidwa ku Spain mu 1975. ZARA ndi kampani yachitatu yayikulu kwambiri padziko lonse lapansi komanso yoyamba ku Spain.Yakhazikitsa malo ogulitsa zovala opitilira 2,000 m'maiko 87.

ZARA imakondedwa ndi anthu a mafashoni padziko lonse lapansi ndipo ili ndi mapangidwe abwino kwambiri ochokera kwa opanga opanga pamitengo yotsika.

Mbiri Yakale
Mu 1975, Amancio Ortega, wophunzira ntchito, anatsegula kasitolo kakang’ono ka zovala kotchedwa ZARA m’tauni ina yakutali kumpoto chakumadzulo kwa Spain.Masiku ano, ZARA, yomwe sinkadziwika bwino m'mbuyomu, yakula kukhala mtundu wotsogola padziko lonse lapansi.

Yang'anani pa ntchito ya ZARA
1. Njira yosiyanitsira msika
Kuyika kwamtundu wa ZARA kumatha kusiyanitsa bwino msika, chofunikira ndikukhala pafupi ndi zosowa za ogula ndikuphatikiza kwathunthu zinthu zachigawo.ZARA ndi mtundu wa zovala zapadziko lonse lapansi wokhala ndi "mtengo wapakatikati ndi wotsika koma wapakati komanso wapamwamba kwambiri".Zimatengera ogula apakati ndi apamwamba monga gulu lake lalikulu la makasitomala, kotero kuti zovala zamtengo wapatali zikhoza kukhala zapamwamba komanso zowoneka bwino monga zovala zamtengo wapatali, kuti zikhutiritse ogula omwe safunikira kutsata mafashoni.Kufunika kwamalingaliro kumawononga ndalama zambiri.
2. Njira yoyendetsera ntchito padziko lonse lapansi
ZARA imagwiritsa ntchito zinthu zotsika mtengo zopangira za Spain ndi Portugal komanso mwayi wokhala pafupi ndi Europe kuti achepetse kwambiri mtengo wazinthu zopangira ndi zoyendera, kusintha moyo wa alumali wa katundu, ndikumvetsetsa momwe amachitira nthawi yake ya JIT, kuti athe perekani ogula zinthu zapamwamba komanso zotsika mtengo.chifukwa chachikulu.

3. Njira zamakono zotsatsa malonda
ZARA imatenga "Made in Europe" ngati njira yake yayikulu yogulitsira, ndipo imagwira bwino ntchito ya ogula kuti "Made in Europe" ikufanana ndi mtundu wapamwamba kwambiri wamafashoni.Njira yake yotsatsa yomwe imayendetsedwa ndi kufunikira kwa msika ndi imodzi mwamafungulo olowera bwino pamsika.
ZARA ili ndi okonza akatswiri opitilira 400, ndipo imayambitsa zinthu zopitilira 120,000 pachaka, zomwe zitha kunenedwa kukhala kuwirikiza ka 5 kuposa zamakampani omwewo, ndipo opanga amasamutsa kupita ku Milan, Tokyo, New York, Paris ndi malo ena azovala nthawi iliyonse. kuwonera ziwonetsero zamafashoni , ndicholinga chojambula malingaliro apangidwe ndi mayendedwe aposachedwa, ndiyeno kutsanzira ndikutsanzira kukhazikitsidwa kwa zinthu zamafashoni ndi mafashoni apamwamba, kuwonjezeredwa kawiri pa sabata, ndikusintha mwatsatanetsatane milungu itatu iliyonse.Zosinthazo zitha kumalizidwa synchronously mkati mwa milungu iwiri.Mlingo wapamwamba kwambiri wosinthira zinthu umafulumizitsanso kubweza kwa makasitomala omwe amayendera sitolo, chifukwa ogula akhazikitsa chithunzi chofunikira kuti ZARA ili ndi zinthu zatsopano nthawi iliyonse.

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